507 registrants as of August 2017
Session I: Getting Started Strategically
Intro to Strategic uses of Twitter—inspiring current examples of how it contributed to recent highly visible victories and also examples of use by small to large size advocacy groups and unions. Also:
- For what purposes should Twitter be a higher priority than Facebook for your union or organizing group
- Grow your Twitter account with targeted, active and influential users including media and elected officials by playing follow the leader and converting engagers to long-term advocates.
- The difference between just building your account and building it strategically.
- The difference between tweeting and orchestrating a twitter campaign.
- What makes a good hashtag. When to develop your own versus use an existing one.
- Tips for live tweeting and preparing for a large event to maximize visibility
- What you can do post-event on twitter to maximize visibility
- Direct messaging on twitter—When, why and how to do it
Session II: Intermediate to Advanced Twitter Strategies in Campaigns
Use Twitter in campaigns to boost pressure on targets, broaden and engage your base and get media coverage.
- Hear from experienced movement organizers about how they’re using Twitter
- Thunderclaps and why a different approach can be more powerful or used in tandem.
- How to build an engaged community of supporters.
- Use lists privately to segment the conversation and publicly to connect your community. Organize your community to take collective action and make hashtags trend in a variety of ways.
- How to cultivate media using twitter and how to mount a campaign that generates media.
- How to deal with trolls and prevent them from co-opting your messaging campaign.
- Specific campaign cases where promoted tweets can have impact, even with a tiny ad budget.
Session III: Top Applications to Build, Manage, and Direct Message your Twitter Account Efficiently
- The best applications to use to (1) tweet, (2) build your account, and (3) run campaigns.
- Which you can use for free and what is worth paying for.
- Which applications will save you lots of time.
- Which will make mass Direct Messaging possible.
- Applications that will help you use your email list to find your supporters’ Twitter handles and trade-offs among them.
- How to gage success: analytics and which metrics make sense to track for organizing
- We’ll give you a Twitter metrics template and walk through it
Hannah Roditi, Executive Director, Social Movement Technologies. Is a long-time union, community and faith-based organizer. She has designed and led social media training for groups from D.C. to Oakland as well as on-line trainings with up to 500 organizers, including in Spanish and bilingually for mixed language groups, works with unions and organizing groups across the country to help them ramp up with social media to build power and win campaigns. The use of new tech tools to strengthen on-the-ground organizing and ramp up pressure on targets is a passion of Hannah’s.
Evan Greer, Staff Partner, Massachusetts. Has extensive experience building twitter audiences and using twitter to effectively pressure decision-makers and drive attendance at offline events. Is Campaign Director with Fight for the Future, a cutting edge non-profit that uses innovative viral technologies to organize some of the largest online protests in internet history. Has been organizing creative, hard-hitting campaigns for over a decade, with expertise in digital strategy and online campaigns, social media outreach, website optimization, testing successful messaging, effective email actions, and public relations. Evan has helped organizations grow email lists of hundreds of thousands of people, and has led workshops and trainings for social change groups across North America and Europe.
Additional presenters include experienced organizers using Twitter in a range of current campaigns which they use to illustrate.