Published March 2016
158 registrants as of August 2017
How powerfully is your website helping you win? This webinar will help you make it a more powerful tool in your online organizing. Here’s what we’ll cover:
- Excellent organizing websites of small to large organizing groups and unions–and what makes them great
- Key trends in website design
- Using micro-sites in campaigns, and a quick low-cost way to get most of the benefits of a micro-site without actually setting one up
- The politics and economics of hosting and domain services, and best practices for managing them
- Pros and cons to WordPress vs. NationBuilder as CMS platforms
- Word Press plugins that will make your life easier
- A reasonable budget for edits or a re-design, and what you’re paying for
- Mobile responsiveness: the must-haves for your mobile site that aren’t automatic
- SEO: What you need to know, how it’s changed in recent years
- The stripped-down template every site should be using for donate and other action pages and why
- Options for email sign-up forms that maximize opt-ins
- Optimizing your site for social media
- Splash page or no?
- How to set up your pages to maximize your ability to track what’s important in Google Analytics
- The code you’ll want to install to be able to promote to your website visitors on Facebook
- Staffing and budgeting for website edits and maintenance, and how to do it on the cheap if you need to
- Tools and strategies for keeping your website updating time to a minimum while keeping content relevant and fresh.
Evan Greer, Staff Partner, Social Movement Technologies. Has helped craft highly effective online petition campaigns, specializes in optimizing campaign websites for maximum action and sharing. Is Campaign Director with Fight for the Future, a cutting edge non-profit that uses innovative viral technologies to organize some of the largest online protests in internet history. Has been organizing creative, hard-hitting campaigns for over a decade, with expertise in digital strategy and online campaigns, social media outreach, website optimization, testing successful messaging, effective email actions, and public relations. Evan has helped organizations grow email lists of hundreds of thousands of people, and has led workshops and trainings for social change groups across North America and Europe.
Allen Gunn, Executive Director, Aspiration Tech, a non-profit that works to help NGOs, activists, foundations and software developers make more effective use of technology for social change. Has worked in numerous technology environments from NGO to Silicon Valley start-up to college faculty to large corporation, serving in senior management, engineering, teaching and volunteer roles. On the boards of The Ruckus Society and Global Exchange, as well as CorpWatch, Everett Program, eIFL-FOSS and Rosetta Foundation Advisory Boards. He believes in melding hard work with serious fun.
Hannah Roditi, Executive Director, Social Movement Technologies. Is a long-time union, community and faith-based organizer. She has designed and led social media training for groups from D.C. to Oakland as well as on-line trainings with up to 500 organizers, including in Spanish and bilingually for mixed language groups, works with unions and organizing groups across the country to help them ramp up with social media to build power and win campaigns. The use of new tech tools to strengthen on-the-ground organizing and ramp up pressure on targets is a passion of Hannah’s.